I had registered myself for the ‘Digital Marketing World’ a virtual conference arranged by Marketing Profs. While browsing through the topics of webinars, I stumbled upon a very interesting webinar on Twitter success stories. Many of us think that social media is just another fad and will quickly fade away. However, social media seems to get bigger by the day. E.g. of the total visitors to twitter, 41.7% belong to the age group 35-49 years, followed by 19.6% in 25-34 years(and we always thought people in age group 25-34 are socially most active than any other age groups). Most surprisingly, 16.6% visitors belong to age group 55 and above. The number of active internet users in the world is also mind-boggling. There are 625 million active internet users in the world whereas this number is roughly 230 million in Asia-pacific. Can marketers afford to ignore this silent revolution?
What’s the secret of this incredible growth in active usage of social media? In my opinion, there are two most important reasons. Firstly, social media harnesses the power of anonymity. Secondly it is the only ‘many-to-many’ mode of communication that we have developed so far. While the anonymity lends power to consumers to speak their mind freely, uniqueness of this mode of communication lends power to marketers because they can not only communicate with consumers but get a feedback from them almost in real time.
Though the whole concept is still nascent and is evolving, marketers cannot afford to ignore this revolution. The webinar also talks about some companies which have woven their marketing strategies around social media.
Here’s how you can visit the virtual conference: